We created the animations for Jose Cuervo’s Day of the Dead 2025 campaign, which lit up some of Asia’s most iconic city centres, from Shibuya Crossing to downtown Shanghai, with additional adaptations made for social.

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The project continues a trusted multi-year creative partnership between our Animation Director Jonathan Gallagher, Purple Creative, and the Jose Cuervo global campaign, bringing the vivid illustrations of Tavo Santiago to life. His vibrant, modern take on Mexican tradition captures the colour, energy, and spirit at the heart of both the celebration and the Jose Cuervo brand.