Día de los Muertos is central to Jose Cuervo’s brand world, a celebration defined by color, energy, and an unapologetic expression of life. For the 2025 campaign, we brought key campaign assets to life for large-scale city placements across Asia, with adaptations for social.

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Working from Purple Creative’s concept and Tavo Santiago’s illustrations, our focus was on translating the visual language into expressive work that could hold its presence in public space while supporting multilingual and regional rollout.