Wild Tame began with an experiment.
In 2009, Joseph Tame had never run further than the bus stop. When a friend convinced him to run the Tokyo Quarter Marathon, he knew he’d need serious motivation to get to the finish line. His solution was simple: strap a newly released iPhone to his head and livestream the entire run.
Thousands of people watched.
And with an audience cheering him on in real time, backing out was no longer an option.
What started as a personal accountability hack quickly grew into something bigger. Joseph continued experimenting with live broadcasts of the Tokyo Marathon, eventually attracting more than 42,000 viewers and global media coverage.
Companies started asking a simple question:
Could you help us tell our stories like this?
In 2011, Joseph and his partner Satoko launched Wild Tame from a spare room in Tokyo. What began with stop-motion videos quickly expanded as clients asked for more; photography, branding, social media, events.
The approach was simple:
Stay curious, solve problems and let the work speak for itself.
Project by project, the company grew.
Today Wild Tame is a creative agency of more than 30 people from over a dozen nationalities. We work with organisations including Netflix, Google, Mitsubishi and some of the world’s leading pharmaceutical companies, helping them connect with audiences in Japan and beyond.
Video sits at the heart of what we do, supported by branding, content strategy and social media. These are the tools that help a story travel.
From a single iPhone strapped to a forehead to a thriving international team, Wild Tame has always been driven by the same belief:
Great stories deserve to be told well.
