APP Feature launch

To mark the launch of a new feature set in Japan’s No. 1 mobile payment app, PayPay commissioned Wild Tame to create a cinematic short introducing both the product and the people behind it.

‍

Alongside interviews with members of the development team, we carried out additional studio shoots demonstrating how the app is used in everyday scenarios. Live-action footage was combined with motion graphics of the interface, resulting in a fast-paced, engaging video showcasing not only the features themselves but also the personalities and thinking of the team who built them.

‍