To mark the launch of a new feature set in Japan’s No. 1 mobile payment app, PayPay commissioned Wild Tame to create a cinematic short introducing both the product and the people behind it.

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Alongside interviews with members of the development team, we carried out additional studio shoots demonstrating how the app is used in everyday scenarios. Live-action footage was combined with motion graphics of the interface, resulting in a fast-paced, engaging video showcasing not only the features themselves but also the personalities and thinking of the team who built them.

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